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Abbie Lukavsky
Education
University of Southern California
2020 - 2024
B.S. Business Administration, Marketing Concentration
Professional Experience
Brand Engagement & Operations Specialist
April 2023 - September 2023
Rare Nightlife Entertainment
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Initiated launch of Shopify customer loyalty program and promoted with an omnichannel marketing strategy, resulting in a 120% increase in sales and 80% increase in customer retention within 3 months
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Recommended social media marketing strategies, acting as brand voice, leading community management across all platforms to strengthen relationships and encourage user generated content resulting in a 22% success rate
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Directed promotional campaigns engaging 150+ high profile clients in collaboration with restaurants and nightlife venues
Product Design Intern
May 2023 - September 2023
Bluebeam
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Crafted wireframes and prototyped high-fidelity designs for 5 user flows within an Android application, ensuring meticulous alignment with Material Design principles for Bluebeam Cloud
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Collaborated with 3 Scrum teams comprising software developers, product designers, and Scrum masters, in a cohesive journey from initial design stages to final product delivery
Digital Marketing Specialist
January 2021 - April 2023
Acute Animedia
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Integrated interactive features on website to enhance user experience and highlight key projects, achieving a 12% increase in client acquisition and sales within 6 months of launch
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Developed a content marketing plan for TikTok that boosted organic traffic by 24% within one fiscal quarter and accumulated 151,000+ views
UX/UI DESIGN INTERN
January 2021 - April 2023
Corofy
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Designed 30+ high-fidelity product highlights, use cases, and case studies, collaborating with cross-functional teams including UX, product management and engineering to meet customer needs and business objectives
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Improved website usability by collaborating with SpiralNY, decreasing bounce rate by 11% through iterative design based on user feedback and usability testing
Professional Growth Projects
LinkedIn Branding Analysis Series
August 2024
Crafted educational content on LinkedIn, providing in-depth brand and brand extension analysis through the Keller model, driving over 55,000 impressions in just one month
Goop Experiential Marketing Campign
August 2024
Developed a multi-sensory experiential marketing campaign for Goop’s accessible product line, Good.Clean.Goop, aimed at boosting brand awareness and driving sales within the Gen Z college student target market segment
Haunted Mansion AR MagicBand+ Exclusive Game Concept
March 2024
Inspired by Batuu Bounty Hunters, I interviewed MagicBand+ owners as user & market research to design a Haunted Mansion themed game with all original assets for the Disney Play app that uses a visual positioning system, allowing players to capture ghosts all around the park into their Magic Bands and return them to the Haunted Mansion attraction for rewards.
Eggo Brand Extension Project
Marketing Communications & Promotion Strategy Course, USC
March 2024
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Facilitated development of 3 brand extensions for Eggo using 3 Factor Model based on data collection, and research report of brand positioning analyzing points of parity & differences
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Constructed Qualtrics XM survey & utilized data in ATAR formula to project potential sales, supporting data-driven decision for product launch with an estimation of $114 million in wholesale sales revenue
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